New-old interactive storytelling

I am really interested in how we can change the "shape" of storytelling to take advantage of all the new media. Here's a good example of an update of Pride and Prejudice which uses Twitter and Facebook to develop the story and interactivity.
http://www.theatlantic.com/entertainment/archive/2013/10/the-new-old-way-to-tell-stories-with-input-from-the-audience/280682/


I once designed (on paper, how retro) a story-in-a-website. It was going to be set in a small town on Lake Michigan (I'm still planning on using this invented town somehow), and this was the town's website. So I'd planned that you could click on, say, the hardware store link and get the story of that family, and click on the pizza parlor link and get a conversation between a boyfriend and girlfriend who were breaking up, and the mayor would have blog, and there would be legal notices and of course the police reports, and...

Well, great idea, but all the story parts I came up with were boring! Now I'm thinking maybe I'll have short stories associated with each link, not sure what now, and they'll all be connected through the website and town. But they'll be pretty traditional short stories.

Anyway, is this something you've thought of? Any fun (and abandoned) ideas we could empathize with?

Alicia