This is a fantastic presentation on engagement marketing through social media, presented by Sister Diane of Craftypod and I Heart Art Portland. The original audience was small business crafters like Etsy shop owners, but I think the concepts are applicable to all creative professionals. The formal presentation part of this video runs about 20 minutes, and the remaining 1.5 hours are Q&A. It's long, but it's well worth watching. Watch it in pieces, or save it for a time when you're too drained to write or edit.
My favorite part of this presentation has to do with the importance of responding to attention you receive online. I admit, I'm not the greatest at responding to every comment, but I always read and consider everything aimed at me, whether on this blog or on facebook or twitter or other places. And I do respond to probably more than half, if you add up all the comments I get in all places. According to Sister Diane, I ought to be responding to all of them. *vows to do better*
What's your best tip for social media and engagement marketing?