This is "bling," as Theresa calls it, junky typography:
Inappropriate capitalization. You're writing in English, not German. Generally only proper nouns (names, titles) and the first letter of a sentence are capitalized. If you have the slightest doubt, check. Capitals really stand out, and a first pageful of seemingly random capitalization will make your opening look unprofessional. Just get it right unless you have a reason to get it wrong.