New Question--In a cover letter for a short story, should a writer mention her blog, particularly if the blog is related to the story?? I am married to a man of South Asian descent and my story has a South Asian protagonist and contains many cultural references. I blog about gender issues and my experience navigating a new culture. I feel like mentioning the blog is somehow better than just saying I am married to a Pakistani American man. (My instinct is to provide some explanation for my familiarity with this culture.) But I don't know what the preference is on mentioning a blog. Any thoughts??
I'll try and answer this before carpal tunnel makes the left hand useless-- boy, it's been bad this winter.
Blogs are great ways to attract potential readers, and also to give editors a reason to ask for more of your book. So yes, mention it (probably in the last or second-to-last paragraph of your query). In fact, I think authors generally ought to have blogs-- NOT about them and their books (not reader-enticing unless you're a big name) but about some subject that connects to your book. That is, if you write Scottish historicals, a blog about Scottish castles or tartans will get far, far more potential readers than a blog about your book and what you're writing now. Once you've given something to them for free (all those pretty photos of castles), they are much more likely to give you something back by buying your book.
So yes, mention the blog in your query. Say specifically what the blog is and what you discuss, and who visits it. I would also say how many hits you get a week (or a year, whatever sounds impressive). And I'd say why those visitors are likely to buy your book, and that you'll include of course links there to your book and blog about it and the subject matter as the pub date approaches and afterwards.
Here are a couple links that help with the Chris Anderson "long tail" theory:
Seth Grodin's blog
Wikipedia explanation of Long Tail Theory
The Long Tail Blog
The latest Long Tail book
See how it works? He didn't spend a penny on advertising here. But because he's given so much away for free in his blog, I'm advertising his book for him. :)
Anyway, yes, mention your blog in the query, but also explain exactly how it will help sell your book and expose you to potential readers. Draw the picture for the agent or editor.